The new .sucks extension has been proposed to identity a clear, recognisable and dedicated online space for claims and complaints.
The purpose of the .sucks domain is to give a voice to consumers and to create a closer contact between companies and their customers.
In addition, registering a .sucks domain can be a great idea for companies, in order to protect their brand online.
.sucks domain registration |
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Summary |
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Type |
New generic top level domain (NgTLD) |
Geographical Area |
Generic |
Nation / Category |
Novelty, Services |
.sucks domain phases |
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|---|---|---|
| All dates may be subject to variation and do not depend on our will, but on other factors such as changes to the rules dictated by individual registers or ICANN. | ||
| Phases | Date | |
| Trademark Sunrise domains sucks | 30/03/15 > 19/06/15 | |
| Go Live domains sucks | 21/06/15 > 21/06/15 | |
The Sunrise of .sucks domain is a limited period of time during which holders of trademarks may preregister names that are the same or similar to their trademark in a privileged way and at an additional cost before it is sold to the public.
To participate in the Sunrise phase of the .sucksdomain, the trademark must be validated by a third party designated by ICANN: the Trademark Clearinghouse (TMCH).
Dominiando is an official TMCH agent and can, therefore, carry out brand validation procedures of the trademark on your behalf.
This validation is mandatory to participate in the Sunrise of all new domains and the same validation can be reused for registration during the Sunrise periods of all extensions that allow it.
More than one request for the same .sucks domain name will be settled by an auction between the contenders, trademark holders.